Question 1

How do I choose a fragrance?

Accepted Answer

Start with concentration: eau de toilette is lighter and cheaper per bottle, eau de parfum lasts longer, and extrait is the most concentrated. Then compare price per millilitre rather than bottle price, because a 100ml bottle is often cheaper per ml than a 50ml one. Sample or buy a travel spray of a scent before committing to a full bottle, and check the lowest live price here before you buy — the same bottle regularly differs by several pounds between UK retailers.

Question 2

What are the best perfume brands to buy in the UK?

Accepted Answer

The most widely stocked perfume brands in our comparison right now are Calvin Klein, Paco Rabanne, Armaf, Hugo Boss, Dolce & Gabbana, Lattafa, Givenchy and Carolina Herrera. "Best" depends on what you want from a product, so we rank by what UK retailers actually carry rather than by opinion: Calvin Klein has 274 live products here, and every brand page shows the lowest current price for each item.

Question 3

Where is the cheapest place to buy perfume online?

Accepted Answer

There is no single cheapest retailer — it changes per product and per promotion. We check each product against every UK retailer in our feeds and show the lowest total, including delivery where the retailer publishes it, so the cheapest shop is whichever one is winning on that item today. You can also set a price alert and we will email you when a product drops.

Question 4

What types of perfume can I compare here?

Accepted Answer

This department is split into eau de parfum, eau de toilette, gift sets and travel sprays. Use the filters and sorting on this page to narrow by type, then sort by price to see the cheapest live option first.

Question 5

How often are perfume prices updated?

Accepted Answer

Retailer feeds are re-imported through the day, and we log every price change with a timestamp so each product card can show its recent price history rather than just today's number. If a retailer stops sending updates we flag it instead of showing a stale price.

Perfume price comparison

Perfume brands we compare

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