Brand ranking
The best perfume brands in the UK
Ranked by the weight of real shopper reviews their fragrances carry across the retailer feeds we track, out of 2,551 brands in our catalogue. Only houses with at least five fragrances currently listed are included, so this page stays about perfume. Every house links to its own price comparison page so you can see the cheapest UK retailer before you buy.
- Perfumes tracked
- 12
- Price range
- £18.50 – £235.55
- Retailers compared
- Up to 3
- Shopper rating
- 4.7/5 from 4,249 reviews
- 02
Ysl
- Perfumes tracked
- 23
- Price range
- £50.40 – £165
- Retailers compared
- 1
- Shopper rating
- 4.9/5 from 2,886 reviews
- 03
Neom
- Perfumes tracked
- 32
- Price range
- £15.95 – £120
- Retailers compared
- 1
- Shopper rating
- 4.8/5 from 1,425 reviews
- 04
Tom Ford
- Perfumes tracked
- 57
- Price range
- £34.50 – £2,469.43
- Retailers compared
- Up to 2
- Shopper rating
- 4.8/5 from 1,134 reviews
- Perfumes tracked
- 79
- Price range
- £20 – £164
- Retailers compared
- 1
- Shopper rating
- 4.7/5 from 760 reviews
- 06
Gucci
- Perfumes tracked
- 7
- Price range
- £73.50 – £146
- Retailers compared
- 1
- Shopper rating
- 4.5/5 from 724 reviews
- 07
Lancôme
- Perfumes tracked
- 6
- Price range
- £55.20 – £193.60
- Retailers compared
- Up to 2
- Shopper rating
- 4.9/5 from 682 reviews
- 08
Armani
- Perfumes tracked
- 21
- Price range
- £47.20 – £119.20
- Retailers compared
- Up to 2
- Shopper rating
- 4.9/5 from 668 reviews
- Perfumes tracked
- 13
- Price range
- £52.80 – £140
- Retailers compared
- Up to 3
- Shopper rating
- 4.9/5 from 586 reviews
- Perfumes tracked
- 15
- Price range
- £40.70 – £94.50
- Retailers compared
- Up to 3
- Shopper rating
- 4.8/5 from 549 reviews
- Perfumes tracked
- 8
- Price range
- £24.65 – £102
- Retailers compared
- Up to 3
- Shopper rating
- 4.8/5 from 508 reviews
- 12
Rabanne
- Perfumes tracked
- 24
- Price range
- £50.15 – £149
- Retailers compared
- Up to 2
- Shopper rating
- 4.9/5 from 492 reviews
How to pick the right house for you
Start from a fragrance family you already enjoy rather than a brand name. Most houses cover every family, so the family tells you far more about whether you will wear the bottle.
Buy a smaller size first for anything unfamiliar. A 30ml or 50ml bottle is the cheapest honest test of whether a scent suits your skin.
Common questions
- How are these perfume brands ranked?
- By the volume of genuine shopper reviews their fragrances carry across the retailer feeds we track, then by how many of their perfumes are currently listed. Nothing on this page is a paid placement.
- Which perfume brand lasts the longest?
- Longevity comes from concentration and fragrance family more than from the house name. An eau de parfum in the amber, woody or gourmand families will normally outlast a citrus eau de toilette from the same brand.
- Are designer perfumes cheaper online in the UK?
- Usually yes, and the gap between the cheapest and dearest UK retailer on the same bottle is often substantial. That is exactly what the price comparison pages are for.
Next: UK perfume price comparison · perfume deals · all brands