How are these perfume brands ranked?

By the volume of genuine shopper reviews their fragrances carry across the retailer feeds we track, then by how many of their perfumes are currently listed. Nothing on this page is a paid placement.

Which perfume brand lasts the longest?

Longevity comes from concentration and fragrance family more than from the house name. An eau de parfum in the amber, woody or gourmand families will normally outlast a citrus eau de toilette from the same brand.

Are designer perfumes cheaper online in the UK?

Usually yes, and the gap between the cheapest and dearest UK retailer on the same bottle is often substantial. That is exactly what the price comparison pages are for.

Brand ranking

The best perfume brands in the UK

Ranked by the weight of real shopper reviews their fragrances carry across the retailer feeds we track, out of 826 brands in our catalogue. Every house links to its own price comparison page so you can see the cheapest UK retailer before you buy.

01
La Roche Posay
Perfumes tracked
1
From
£17
Shopper rating
4.8/5 from 1,352 reviews
02
Neom
Perfumes tracked
14
From
£16
Shopper rating
4.8/5 from 751 reviews
03
This Works
Perfumes tracked
2
From
£20
Shopper rating
4.6/5 from 386 reviews
04
Lancome
Perfumes tracked
12
From
£48
Shopper rating
4.9/5 from 360 reviews
05
Rabanne
Perfumes tracked
15
From
£54
Shopper rating
4.9/5 from 247 reviews
06
MUGLER
Perfumes tracked
29
From
£35
Shopper rating
4.8/5 from 238 reviews
07
Jimmy Choo
Perfumes tracked
14
From
£25
Shopper rating
4.7/5 from 175 reviews
08
Versace
Perfumes tracked
20
From
£18
Shopper rating
4.9/5 from 113 reviews
09
Chloe
Perfumes tracked
12
From
£41
Shopper rating
4.8/5 from 87 reviews
10
Issey Miyake
Perfumes tracked
26
From
£24
Shopper rating
4.9/5 from 85 reviews
11
Aveeno
Perfumes tracked
1
From
£7
Shopper rating
4.9/5 from 69 reviews
12
NUXE
Perfumes tracked
1
From
£15
Shopper rating
4.7/5 from 50 reviews

How to pick the right house for you

Start from a fragrance family you already enjoy rather than a brand name. Most houses cover every family, so the family tells you far more about whether you will wear the bottle.

Buy a smaller size first for anything unfamiliar. A 30ml or 50ml bottle is the cheapest honest test of whether a scent suits your skin.

Common questions

How are these perfume brands ranked?: By the volume of genuine shopper reviews their fragrances carry across the retailer feeds we track, then by how many of their perfumes are currently listed. Nothing on this page is a paid placement.
Which perfume brand lasts the longest?: Longevity comes from concentration and fragrance family more than from the house name. An eau de parfum in the amber, woody or gourmand families will normally outlast a citrus eau de toilette from the same brand.
Are designer perfumes cheaper online in the UK?: Usually yes, and the gap between the cheapest and dearest UK retailer on the same bottle is often substantial. That is exactly what the price comparison pages are for.

Next: UK perfume price comparison · perfume deals · all brands